In May 2017, the midterm conference for Sport Infinity took place at KISKA CrossTalks. A workshop-style think tank, CrossTalks is where a close circle of business leaders are invited to engage in unfiltered discussions about the impact that disruptive technologies, market shifts and new target consumer generations have on their brands and businesses.

At CrossTalks 2017 the topic “Full Circle: Preparing brands for the circular economy with design—driven innovation” was explored. During the workshop, participants spoke about how conditions like dwindling resources, social awareness, and the speed of technological iteration and innovation can become real business opportunities.

Further information about contents and participants can be found here.